The 20th Edition of Fashion SVP will take place at the newly refurbished Olympia London on 10–11 November 2026.

As the UK's leading sourcing event for fashion manufacturers, brands and retailers, Fashion SVP is uniquely positioned to observe the changing priorities of buyers across the European market.

In the lead-up to the show, we will be publishing a series of articles exploring emerging trends, sourcing opportunities, consumer behaviour and key developments shaping the future of fashion.

Our first article looks ahead to Autumn/Winter 2027 and highlights the themes that are already influencing buying decisions across the industry.

The Shift Towards Timelessness

One of the most significant changes emerging for Autumn/Winter 2027 is a move away from short-lived seasonal trends and towards products that offer longevity, permanence and enduring value.

Consumers are increasingly investing in fewer, better pieces. As a result, buyers are seeking collections that combine exceptional craftsmanship, premium materials and versatile design.

Quality, authenticity and durability are becoming more important than ever.

Manufacturers capable of delivering luxurious fabrics, refined construction and timeless styling will be particularly well positioned to meet this growing demand.

Colour Direction

The AW27 colour palette reflects a strong connection to nature, combining earthy foundations with carefully considered accents.

Natural Earth Tones

• Muted greens
• Ashen browns
• Soft terracotta
• Mineral-inspired shades

These colours create a grounded and sophisticated base for Autumn/Winter collections.

Refined Neutrals

• Deep blacks
• Charcoal greys
• Rich neutral tones

These shades convey understated luxury and effortless elegance.

Strategic Colour Accents

• Luminous blues
• Vibrant pinks
• Energetic highlights

Used sparingly, these accents bring optimism and contrast to darker winter palettes.

Fabric Trends

Fabric innovation remains central to AW27, with comfort, performance and tactile appeal driving product development.

Natural Texture and Tactile Luxury

Buyers are showing strong interest in fabrics inspired by natural landscapes and organic surfaces.

• Brushed wools
• Soft cashmere blends
• Open-knit structures
• Textured materials inspired by bark, moss and sand

Refined Shearling and Fur Effects

The trend moves away from oversized statement pieces towards more subtle interpretations, including low-pile shearling, calf-hair finishes and vintage-inspired trims.

Performance with Comfort

Consumers increasingly expect functionality alongside luxury.

• Breathable fabrics
• Lightweight construction
• UV-resistant materials
• Quick-drying performance textiles

Soft hand feel and comfort remain essential across fashion and lifestyle categories.

Key Silhouettes

Elevated Tailoring

Tailoring continues its evolution towards softer, more relaxed structures with slim silhouettes, longer jackets and refined suiting.

Protective Outerwear

Coats and outerwear will play a central role, offering warmth, practicality and versatility through structured overcoats and utility-inspired designs.

Quiet Luxury

Clean lines, premium materials and meticulous attention to detail define collections that project confidence without overt branding.

The Feminine Revival

Romantic influences continue to emerge through ruffles, sheer layers, floral motifs and fluid silhouettes that blend softness with confidence.

Modern Denim

Relaxed fits dominate, with wide-leg jeans, cargo-inspired shapes and looser proportions reflecting consumers' preference for comfort and ease.

Boudoir Influences

Lace trims, satin finishes, delicate camisoles and lingerie-inspired details are increasingly being incorporated into daywear.

Layered beneath structured tailoring, these elements create contrast and versatility.

What This Means for Manufacturers

For manufacturers preparing collections for AW27, the message is clear: buyers are looking for quality, authenticity and products with lasting appeal.

• Premium fabrics
• Exceptional craftsmanship
• Responsible sourcing
• Thoughtful design

These qualities are becoming the key differentiators in an increasingly competitive market.

Fashion SVP will bring together leading international manufacturers, sourcing professionals and decision-makers to explore these trends in greater depth and create the partnerships that will shape future collections.

We look forward to welcoming the industry to Olympia London for the 20th Edition of Fashion SVP this November.